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Many people think they can write a craft book – and why not? Really there’s not much more to it than explaining what you do – and how you do it – to a friend. Then you just write that down. All you need is a pc and a free program like OpenOffice! The problem people then have is getting that book into print. How do you get yourself a craft book publisher?

Historically that’s been one huge challenge, and something that has been as much decided by the perceived profitability of a book as the actual content or quality. Sadly craft book publishing, like any other book production, has long been controlled by the bean counters we all know and love!

Now we’re in a whole new craft book world, one where self-publishing is a practical reality. One where sales and distribution can be handled by you almost as easily as you handle email. One where you can take that book you’ve put your heart and soul into and actually publish it yourself…

… and of course you get to keep the lion’s share of the money!

Publish your craft book digitally, which is becoming more and more popular, and you can be looking at up to 90% of the cover price going in your own pocket. Compare that with the ten percent you might get via traditional publishing and you’ll see why doing it yourself is the choice more and more crafts people are taking.

I know what you’re going to ask next, what about a “real” book? A lot of people will buy the craft ebook you create but what about those who prefer something you can actually get hold of?

No problem at all. Companies like Lulu.com will take the digital file you’ve already created and print you as many hard cover versions as you like. What’s more, you don’t have to commit to huge and expensive print runs, you can order as few as just one! Besides a few technical things you need to do to make your cover artwork suit their specifications your craft ebook and its “real” version are the same thing.

The money you make from hard copies is obviously less – you do have to pay for that printed version – but it’s you who decides the price and the margins are still greater than via a traditional craft book publisher.

Sounds too good to be true, doesn’t it? There must be a catch?

Well nobody can tell if your craft book will actually appeal to a wide audience, and you’ll want to do some additional work to promote it, but all of this can be done by you, from home. What’s more you can also benefit from the residual income that being a craft book publisher generates. You do the work now but the book goes on selling (and putting money in your bank) for years.

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Not so long ago a craft book publisher was an extremely important person if you wanted to get your craft book printed. I suppose that goes without saying. Today things are a bit different though. While they still have a lot of power, self-publishing is now a viable alternative. It’s an alternative that can make you a great deal more money than traditional craft publishing too!

Like any business, there have always been good craft book publishers and there have always been bad ones. On the one hand you have those people who are craft fans and who want to help promote crafters and artists but on the other you have too many publishing houses where it’s the accountants who hold sway. It’s a sad fact that many a good craft book never made it to print because someone who new math, but not the market, decided that the numbers didn’t add up.

Self publishing your craft book can be a minefield as well. The vanity press will quite happily print thousands of copies for you, but then you’re on your own. There are your books at the factory door, all nice and shiny and new, but who is going to distribute them? Who is going to approach the book stores? That will be your job.

Today, taking on the role of craft book publisher is a bit different. I’m sure you can see that your pc is the tool to write and put your book together with, but it’s also a whole publishing, sales and marketing machine too. What’s more, you can approach the customers yourself, cutting out the middle man and selling direct, which of course means you get to keep the lion’s share of the profits.

Think there will be software you can’t handle? You’ll need some nice graphics for a cover but many crafts people are good designers anyway. Even if you need to get someone else to do it for you there are many places you can find freelance book cover artists who will do the work for very little cost. Apart from that, a word processor and a blog and you’ve pretty much got your own craft book publishing empire! Never used a blog before? Don’t worry, that’s exactly the kind of person blogging is aimed at. It’s easy to start and probably the most powerful marketing tool you’ll find.

Publish your craft book digitally, as an ebook, and your costs are tiny. You can be selling your craft book for less than a hundred dollars. Want a hard copy? No problem. Print on demand companies will do them for you and your minimum quantity isn’t a couple of thousand, it’s just one!

Did I mention profit? I know your book might be a labor of love, but getting paid for it is nice too. Be your own craft book publisher and instead of the 10% that you might have got before your margins can be 80% and more!

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NAVBHARAT Is the Synonym for Gujarati Literature About Navbharat
Sahitya Mandir is one of the largest Gujarati book publishers in
the world. It is serving to the world of Gujarati lovers since
last four decades. The Gujarati literature heritage is
maintained by Navbharat Sahitya Mandir and almost all world
famous Gujarati author books are exclusively available with us.
All the selling of books is done through Navbharat’s Mumbai and
Ahmedabad office. We relish our individuality and the breadth of
our interests. Being entirely independent, we are free to pursue
our ideas and inspirations. We continue to build on our
reputation, for innovative publishing and the very highest
standards of book production. For the promotion of our products
in the international market and give great availability to
Gujarati Readers and to keep up-to-date with the latest
developments in the field, Navbharat Sahitya Mandir is committed
to produce one new book every day.

Letter from The Publishers

NAVBHARAT Means Gujarati Literature To keep up with new trends
and to cater the needs of Gujarati readers world wide Navbharat
Sahitya Mandir introduces its own eCommerce enable website. Our
all books are also available from our Mumbai and Ahmedabad
office.

We have all Gujarati books, and if you need any, just email us
we would cater your needs or send you the information via email.
We have posted all our published books, magazine, charts etc
information on this site and would post all new releases
regularly. So you can checkout on 1st of every month for new
releases. You can also search our publication online by author
or subject on our website.

Our abroad readers can order their favorite books either via air
mail or sea mail. We charge as per actual shipping cost to our
customers.

All our books and publication is readily available through our
website. We will keep you posted about any special discount on
our site.

So what are you waiting for? Go browse our website and order
your favorite books.

Thank you for co-opration

For Navbharat Sahitya Mandir

Sd/- Jayesh Shah (Managing Partner)

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When I was working as an independent marketing consultant I was able to secure a contract with an illustrated book publisher to help them make changes and add new marketing strategies to their acquisition program that would help the firm obtain more contracts with museums, galleries, individuals, and other institutions on developing publications relating to their exhibitions and/or collections, commission authors, photographers, and others to develop titles that are aimed solely at the regular book trade.

I met with the companies marketing and sales representatives to discuss their concerns about the drop in their sales number. The companies’ acquisition program had lost approximately 15% of the number of contracts that they had achieved in the previous year. I listened to the concerns of the companies marketing and sales team and did my own analysis of the company and the business as a hole. I asked the company sales representatives to collect sales information from the prospects that they were able to secure contracts with and the ones that they were not. From the information that I obtained I was able to make the following changes.

The clients wanted a very close collaborative relationship with the development of their illustrated books that were going to be created for their companies, or organization. Just about all of the clients believed that this approach would maximize the ability of all of those involved with the project, and would also maximize the message that the illustrated book is trying to portray.

I recommended that they elaborate to their clients the complete sales, promotions, and publicity plans that would be used to distribute and sell these books. I had found that they were not expressing them to the complete understanding and satisfaction of the clients. A complete service offering needed to be given through a personal presentation catering to each individual client in order to give the client a feeling of confidence, security, and trust in doing business with the publishing company.

In my analysis of the company I found that the company had lost some of their ability to maintain an integrated system. They had lost some of the consistent face that they had presented to their customers. I created a new marketing system to ensure that each division would not be doing its own thing; which was not only bad for production, but also time consuming and not cost-effective.

These changes and new additions that were made to the company’s acquisition plan created an increase in acquisitions by close to 20% in a 3 month period. The company decided to use this new approach with all of products that they were producing. Also the expense of promoting this new service and implementing it was about 10% less that the previous plan. The employees of the company enjoyed working with this new system as well. This increased moral and enthusiasm within the publishing company.

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Xlibris, the leading book publisher in the industry, recently launched a publishing package tailor-made for science fiction writers. The Science Fiction Trilogy Publishing package is available to writers in the genre who have completed their imaginative tales, giving writers the means to put their work in print and reach their specific audience.

With three options to choose from, writers cannot go wrong with the Xlibris Science Fiction Trilogy Publishing. Choices start with the Sci-Fi Solo, which allows writers to publish a book for only $533. For authors who have conjured up a two-part story, the Sci-Fi Duo is perfect for publishing two books at only $1,000. Finally, the Sci-Fi Trilogy, the zenith of the three packages, enables the writer to publish their trilogy for only $1,333.

The Science Fiction Trilogy Publishing package also includes amazing features. The registration of their books with online resellers (Amazon, Barnes & Noble, and Borders), targeted science fiction marketing, and a book review on the Yellow30 Science Fiction website are just some of the elements of the sci-fi publishing packages.

More information about the Xlibris Science Fiction Trilogy Publishing package can be found at www.xlibris.com.

About Xlibris
Xlibris was founded in 1997 and, as the leading publishing services provider for authors, has helped to publish more than 20,000 titles. Xlibris is based in Philadelphia, PA and provides authors with direct and personal access to quality publication in hardcover, trade paperback, custom leather-bound, and full-color formats.

For more information, please visit http://www.xlibris.com/requestkit/index.asp?src=apr&key=mm, e-mail pressrelease@xlibris.com or call at 1-888-795-4247, to receive a free publishing guide.

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