Writing Mastery

Do you want to tap into sales letter writing tips that rocks? Of course, you do. Why else would you land on this article, right?

Okay, so, let’s get started on some ideas to write an effective sales letter because time is of the essence if we’re going to get you to outshine all the other sales letters out there.

Follow these simple steps that I’m about to share with you and you’ll be well on your way to making this happen – Guaranteed!

Let’s say we play a little game, shall we?

Alright, if I were to snap my fingers and make the world’s greatest copywriters appear right before us, I can almost bet that every single one of them would tell you that the thing that will help you to outshine others in your sales letter would start with the headline.

If you don’t have a strong headline then it’s going to be hard to get people to give your letter the attention that you’re desirous of.

So, that means one should spend as much time as possible on creating a headline that is full of STAR power. The kind of headline that will find itself in the ‘headline hall of fame’, if there was one.

Keep this in mind: most people are too busy to spend too much time reading a sales letter, so, if you want to get them to read yours, then you’re going to have to convince them to give you that chance.

Once your headline grabs their attention, your job is not done. Now, you must work your way down the rest of the sales letter copy so that your prospect will continue reading or you will lose them forever.

I’m giving you sales letter writing tips that you can take to the bank. I hope you’re taking good notes!

Alright, where was I? Ahhh, yes.

Make it your business to establish your credibility from the start of the sales letter. Add a nice touch of the following: testimonials, screen-shots, and strong case studies, in order to build their confidence in you and what it is that you are selling.

Remember, people don’t like to be sold to, but they like to buy. I’m telling you this because I want you to understand that if you do a great job in the arena of building credibility and adding the elements that I mentioned earlier, you won’t be able to STOP your prospective customers from snapping up everything that you’re offering.

As you walk away from this article, I’m hoping that the following ideas to write an effective sales letter that I’m about to reveal to you gets deeply engraved into your brain.

Hmmm. I bet you’re all filled up with great excitement and anticipation as you wonder what these ideas are, correct?

Okay – without further delay, here they are:

When writing your sales letter copy you want to be sure that it has inside of it a super-duper-crystal-clear call to action because if it doesn’t have this, then you’ve done yourself a major disservice and wasted so much time, my friend.

Here is an example of a call to action: “Go to Salesletter Copywriting to claim your mystery gift!” I know there are much better ‘call to actions’, but I wanted to leave you with some idea of what it looks like.

You took the time to write a dynamite sales letter with the intent on persuading your prospects to buy your stuff, so, why would you not tell them what you want them to do next?

I think it’s safe to say that you want a certain action to be taken, right? Then you’d better say so. And again, be very clear about what you want to see happen.

Here are some more sales letter writing tips:

If you want your sales letter to be a winner, be genuine and authentic in your sales letter copy. Let your dazzling personality shine through. Also, make sure to paint and give a solid idea of just how professional you are.

I’m assuming that you want to be respected in your profession, and if that’s the case, then you’d better proof-read your sales letter a million times over. If none of these ideas to write an effective sales letter sticks with you, make sure you grab onto this one and take hold of it for dear life.

Read my lips:

Do you think it’s not such a big deal to thoroughly review the sales letter copy once it’s done? Well, guess what one of the greatest copywriters who ever lived would tell you?

Psst – the clue is in the sentence below.

It must NEVER leave your desk (or wherever it is that you write it!) unless you’ve gone over it with a fine-tooth comb.

Hire someone to help you, if at all possible.

You are a fish dead in the water if you don’t follow this advice that I’m sharing with you here. Oh, your sales letter will stand out alright, but it won’t be for the reasons that you’re hoping for!

Have you heard of hypnotic writing? Well, in a nutshell, this is when you get people so incredibly sucked into your sales letter copy that they are almost in a trance and don’t even know that they are.

This is the kind of seduction you want to see happening when your prospective customers are reading your sales letter. Quite frankly, the more of a trance that they’re in, the more of their attention you will be able to hold on to. And this is good.

Why?

It gets the sale, ca-ching! Don’t lose sight that you’re writing for THEM, that you’re sharing all the ways in which you can help to remedy their pain. Keep that in mind as you’re putting down your writing.

Oh, and how could I forget to tell you about adding graphics, audio, and/or video into your sales letter. This is the 21st century, the last time I checked! (smile)

We have become so spoiled as internet surfers. It’s almost as if we EXPECT to see these elements in everything that we click on.

Wouldn’t you agree?

Well, the truth is this: most people want an enjoyable experience when reading, so, if you can give it to them and enhance their time, it will be good for you in the long run.

As you may already know, there are far too many distractions that could take their focus away and you sure as a hay-stack don’t want that, right?

We’re now coming down to the close of this sales letter writing tips article and I hope you’ve learned quite a bit about things you can do to write a sales letter that sells like hotcakes fresh off the grid. Or is the term: “griddle?”

That said, be sure to add a P.S. in your sales letter copy because studies have reported that most readers will scroll down to the bottom of the sales letter to check out the postscript (P.S.) before they even review the words in the body of the letter.

Yep, imagine that, eh?! C’mon, admit, you do it, too.

Reinforce your ‘call to action’ in order to move them in a subtle way into taking the very action that you want them to take. I say to do it in a subtle way but truth be told, this isn’t etched in stone as some kind of rule that you must follow.

I just want you to keep in mind that if you do it in a subtle manner, then your prospects will feel that they were the only one involved in making the decision to take the action.

As the teaching goes: ‘People hate to be sold, but they love to buy.’ And you know what? They will keep buying and buying like it’s going out of style if they believe that the decision to buy was solely theirs and not coming from some pushy, used car sales person, yuck!

Who likes those people?! Oh, kidding. (smile)

Writing sales letter copy is a great skill to have and it will definitely challenge you as you’re growing in your studies of it.

If you learn how to write effective sales letter copy, then you really are well on your way to writing your own paycheck because you hold the key to getting people to whip out their wallets.

Did I just hear the cash register go: ca-ching! ca-ching!

Follow what I’ve shared with you in this sales letter writing tips article and make a decision that you will continue in your studies.

And, listen, as tempting as it may be for you to NOT take these ideas to write an effective sales letter seriously, fight hard to keep the focus. Continue on the path of learning how to write effective sales letters, as it will set you free financially and give you the life of your dreams.

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Make Quick Cash By Selling Your Own Cookbook, Even If You Cant Cook And Dont Like To Write. Best Selling Cookbook Author Reveals His Inexpensive Step By Step System To Create A Cookbook And Earn Big Profits In 60 Days Or Less.
Write A Cookbook. Easy System To Publish And Sell Your Own Cookbook.

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Product Description
The GET PUBLISHED Book for the Kindle is the ultimate guide to getting a book published, and will give you details and valuable infomation on exactly how to write, print, and sell your own book. Get started today and tur… More >>

GET PUBLISHED – How to Write, Print & Sell Your Own Book

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Most writers submit a complete manuscript to a publisher and cross their fingers as they wait impatiently for the publisher to reply back with a rejection or acceptance. ( Narrated by Brian Scott of www.BookProposalWriting.com )

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Did you define an intense problem and solve it within your book? Congratulations! You now have the ingredients to make your book a top seller in your field or expertise. With the right mix, your book is destined to sell way more than its competition. But, wait; don’t rest in your success just yet. You still have work to do to become a successful author with a book selling way more than its competition.

After you have defined a problem and solution, researched your competition, you now have to develop a different approach. With all the books in the world on your topic, it’s not enough to know the solution; you have to present the solution in a different way than existing books do.

You need to develop a way of making your book special. You need a different viewpoint, a niche, and a unique spin on sometimes the same information. Look at the problem again and the solution your book solves with the goal of developing a way to describe and present your knowledge in a different manner than existing books.

Here are seven ways you can do this:

1. Affinity. Perhaps you have a relationship with a well known organization that has benefited from your ideas. You can repurpose your expertise by leveraging off your association: The United Teachers Financial Program or the Stanford University Weight Loss Program.

2. Benefits. Organize your existing information around benefits of achieving the goal: Free Again, Healthy Again!

3. Broad market. Consider appealing to a broad market: Lose 14 Pounds in 14 Days: A Guide for Baby Boomer Men & Women.

4. Experience. Target your niche market with their previous experience with a topic, i.e. The Last Diet Book You’ll Ever Need!

5. Focal point. Attack a huge problem by emphasizing a particular tool or technique that you have experience with. For example, show how cancer survivors can regain their health and vitality faster through herbs, minerals and raw plant foods.

6. Market section. You can develop a niche by focusing on an age group, profession, or sex, i.e. Lose 14 Pounds in 2 Weeks: A Guide for the new 40, Lose Weight Safely Before, During and After Multiple Birth Pregnancy.

7. Program. I love easy steps; don’t you find yourself looking for the easy way out? Support your solution on the way you solve a large problem by breaking it into steps or ways, i.e. eBook It: 10 Ways to Profit from Your Passion Program for ebook writing.

You might notice in each one of the above examples of the same market, the contents of the book would most likely be the same! The books would contain the same basic thoughts, suggestions, guidelines, etc. For example, all the books about diets would probably stress the significance of eating right, choosing the right foods in right portions and daily exercise. Yet, each book presents a different viewpoint targeting a different market.

So, don’t be afraid to approach the same subject as existing books. Focus in on your unique ideas and viewpoint. Remember, according to the writer of Ecclesiastes, “There’s nothing new under the sun.” Bernice Fitz Gibbon said, “Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were only thought up only little more than a century ago.”

Are you ready to write a book to sell way more than its competition? Did you find a way to present your book of solutions in a different way? Great! Now that you know how to make your book unique, go ahead take the plunge. Don’t hesitate any longer. Start today. Your audience is waiting for YOUR solution-oriented ideas and viewpoint. Make it different. Make it count. Make it yours.

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Have you felt your message was insignificant in an over crowded market place? A client of mine said, “I’ll probably never write a book because there are already too many books on every subject I can think of.”

The truth is many successful authors have felt their message insignificant in the LARGE scheme of things. But at some point they had to realize what I’m about to tell you, “With all the great books in the marketplace, there’s only one voice that’s uniquely yours.

I am convinced there are people waiting for your perspective, your solution, or your message. They’re waiting to be inspired, entertained or helped by YOUR book.”

The way to make your book stand out in a crowded market is to target a niche market related to your book’s topic. Identifying a niche is really hot in the marketing world right now and rightly so.

Simply put, to target a niche market in your book’s topic area: Identify a problem/solution and research your competition. Then develop a different approach. With all the books in the world on your topic, it’s not enough to know the solution. You must present the solution in a different way than existing books do.

Develop a way of making your book different. You need a different viewpoint, a niche, or a different spin on perhaps the same information. Examine the problem again. Look at the solution your book solves with the goal of coming up with a way to present your knowledge differently than existing books.

Here are seven simple ways to do this:

Market Segment.

You can develop a niche by focusing on an occupation, sex, or age group, i.e. Lose 14 Pounds in 2 Weeks: A Guide for Women Above 40, Lose Weight Safely Before, During & After Pregnancy.

Broadening Market.

Consider appealing to a broader market: Lose 14 Pounds in 14 Days: A Guide for Working Class Men & Women.

Focus.

Attack a big problem by emphasizing a particular tool or technique that you have experience with. For example, show how heart attack survivors can lose 14 pounds in 2 weeks by eating only fish, white meats and walking 10 miles a day.

Program.

I love this one. Base your solution on the way you solve a large problem by breaking it into steps, i.e. Write Your Best Book Now: An 7 Step Program for book writing.

Expertise.

Base your niche on your market’s previous experience with a topic, i.e. The Last Business Book You’ll Ever Need!

Goal.

Organize your existing information around benefits of achieving the goal: Free Again, Healthy Again!

Affinity.

Perhaps you have a relationship with a high visibility organization that has benefited from your ideas; you can reframe your knowledge by leveraging off your association: The Bank of America Financial Program or the Southern Methodist University Weight Loss Program.

You may have noticed in each one of the above examples of the same market, the contents of the book would probably be the same! The books would contain the same basic ideas, suggestions, tips, etc.

For example, all the books about diets would probably stress the importance of eating right, choosing the right foods in right portions and daily exercise. Yet, each book presents a different viewpoint targeting a different market.

So BE BOLD; have no fear about approaching the same subject as existing books. Focus in on your unique ideas and viewpoint. Remember, according to the writer of Ecclesiastes, “There’s nothing new under the sun.”

Bernice Fitz Gibbon said so eloquently, “Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were only thought up only little more than a century ago.” Now go start your successful book journey. Make it different. Make it count. Make it yours.

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