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How to Build Your Author Brand marketing Aug 14, 2025

Whether you're just starting out or you're deep into your writing journey, one thing is clear: in today's publishing landscape, having a strong author brand is more important than ever. But what exact...

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Upmarket Fiction: Bridging the Literary Genre Gap marketing Jul 24, 2025

Have you ever come across the term “upmarket fiction” and wondered what it really means? Perhaps you're an aspiring writer seeking to strike a balance between literary and commercial storytelling. B...

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What is a Narrative Hook? marketing Jun 19, 2025

Ever pick up a book, read the first sentence, and immediately feel the need to keep going? That’s the magic of a great narrative hook.

In fiction, the opening of your story is everything. It’s your...

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What Makes a Book a Bestseller? marketing May 01, 2025

How do you become a bestselling author? Books that achieve bestseller status have an almost mystical allure, and while you don't need to become a New York Times bestseller to have a successful autho...

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YouTube for Authors: How to Use YouTube to Grow Your Audience marketing Feb 06, 2025

When discussing platforms for book marketing, many people may point to social networks like Instagram or TikTok, but what about YouTube? While YouTube is a powerful search engine and is used for many ...

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How to Create an Author Media Kit: Tips for Building Your Author Press Kit marketing Jan 02, 2025

In today's competitive publishing landscape, standing out and gaining visibility can be challenging. How can you ensure that your books are noticed by media outlets, book reviewers, and readers alike?...

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Understanding Book Genres: A Comprehensive Guide for Writers drafting marketing plotting & outlining Aug 29, 2024

Have you ever struggled to categorize your writing? Are you unsure whether your novel is a romance, contemporary fiction, or women's fiction? Or maybe you're writing a book that blends multiple genre ...

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How to Use Goodreads to Promote Your Book marketing Aug 08, 2024

If you are a reader, you may already be familiar with Goodreads. The platform allows you to track and review books you’re reading, create curated digital bookshelves, participate in reading challenges...

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